Super-Bowl Ads Dashboard
On this occasion, we present a dashboard with detailed results on the performance of advertising campaigns carried out by the Marketing and Administration departments of the company. The primary goal of this report is to provide a clear and concise visualization of the performance of ads broadcasted on two main platforms: YouTube and television.
The information contained in this dashboard will enable those responsible for the advertising strategy to evaluate the success of the implemented actions and determine whether adjustments are required for future planning. Additionally, the presentation of data will also be useful for evaluating the costs incurred in advertising campaigns and determining whether the results have been profitable or not.
In terms of the specific details included in the dashboard, various key performance indicators (KPIs) evaluating campaign performance on both platforms are presented. These KPIs include metrics such as the number of impressions, clicks, conversions, conversion rate, cost per click (CPC), cost per mille impressions (CPM), and more.
The visualization of results through this dashboard will enable data analysts and Marketing and Administration managers to gain a deeper understanding of the effectiveness of their advertising campaigns and make more informed decisions in the future. In summary, the dashboard provides valuable information and insight that will enable the company to make informed decisions about its advertising strategies and maximize its return on investment.
Regarding how the work was carried out in Power BI, this is an interactive dashboard that allows users to explore information and analyze data from different perspectives. To achieve this, various buttons and options have been included that allow users to move information and adjust the visualization according to their needs.
In addition, as part of the development of this dashboard, several new measures have been created to make some calculations simpler and to present information in different formats. These custom measures are useful for improving accuracy and efficiency in data interpretation.
Another standout aspect of this dashboard is that it has been developed with a focus on data alignment, which means that work has been done to ensure that the visualization of data is consistent and easy to interpret for users.
In summary, this dashboard has been developed with a focus on interactivity, accuracy, and clear and coherent information presentation. With its design and functionality, this tool is capable of providing valuable information and enabling users to make more informed and well-founded decisions.
**Please note that this was merely a simulation exercise, and I am not seeking to uncover any confidential or sensitive information from any organization. The purpose was simply to apply our knowledge and skills in data analysis.
